選戰造勢

· 遠流出版
3.5
2 reviews
Ebook
272
Pages

About this ebook

本書收集了國內外選戰造勢成功的27則實例,說明選戰造勢乃是「選戰行銷」和「事件行銷」的結合,並從造勢角度縱觀這些事件,探討它們的共同特色和原則。

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3.5
2 reviews

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