微信息交流下的企业品牌传播研究

· 社会科学文献出版社
eBook
247
Pages

About this eBook

本书在综合分析现有研究成果、总结以往研究缺陷的基础上,进行系统的思考,采用理论研究与实证研究相结合的基本思路,深入地剖析了基于微信息交流的企业品牌传播模式、内在要素、影响因素、传播结构,并提出了构建信用评价体系,为企业品牌传播创造良好的微信息交流生态环境。

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