房地產與建築產業網路行銷策略

· 大日出版有限公司
Ebook
171
Pages

About this ebook

房地產業的行銷多年來均打傳統戰,大部份的從業人員也堅信這樣的法則,但近年來隨著網路的興起,房地產及建築業常用的媒體電視、報紙及廣播的使用量遂漸地下降,而網路廣告卻持續地成長,網路行銷已成為房地產行銷不可或缺的一環,因為網路它全年無休,能隨時隨地且沒有時間的限制,更無國界的限制。

  此書可提供卻購屋者、房地產行銷從業人員、建設業主管及相關科系的學生來參考,相信會更有所裨益。

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