互联网金融企业商业模式创新研究

· 社会科学文献出版社
Ebook
261
Pages

About this ebook

本書立足於中國互聯網金融實踐,聚焦企業層面的管理議題,對互聯網金融企業商業模式創新進行理論分析和實證研究。利用“量化+質化”混合研究的方法,首先借鑒顛覆性商業模式創新的理論觀點,對互聯網金融企業商業模式創新的內涵進行界定,並開發測量工具;其次基於高階理論和顧客資產的觀點,對互聯網金融企業商業模式創新的形成及作用機制進行實證研究;最後從高管團隊和顧客管理視角,提出優化互聯網金融企業商業模式創新的管理建議。

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