一本书玩转电商、微商软文营销

· 清华大学出版社(崧博)
Ebook
259
Pages

About this ebook

软文的标题、开头、结尾怎么写?正文内容怎么布局?


营销的痛点、形式、方法有哪些?发布平台和工具怎么用?


微商软文又如何借力微信、QQ营销,成功做好个人微商和企业微商?


本书将从两条线进行讲解:一条是软文技巧线,解说电商、微商软文营销的基础知识、写作手法、营销技巧、发布平台等;另一条是行业实战线,通过传统电商、个人微商、企业微商等作为切入点,讲解软文写作和营销方法。


本书结构清晰,案例丰富,实战性强,适合以下三类读者:一是想展开软文营销的个人、个体微商、网店店主等直接对象;二是企业策划、营销从业人员等;三是正在从事传统营销、网络营销,包括微营销的人士,还可以用于专业进修软文营销用书。

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