About this ebook
業配文的標題、開頭、結尾怎麼寫？正文內容怎麼布局？行銷的痛點、形式、方法有哪些？發布平台和工具怎麼用？微商業配文又如何借力微信、QQ行銷，成功做好個人微商和企業微商？
本書將從兩條線進行講解：一條是業配文技巧線，解說電商、微商業配文行銷的基礎知識、寫作手法、行銷技巧、發布平台等；另一條是行業實戰線，透過傳統電商、個人微商、企業微商等作為切入點，講解業配文寫作和行銷方法。
本書結構清晰，案例豐富，實戰性強，適合以下三類讀者：一是想展開業配文行銷的個人、個體微商、網店店主等人士；二是企業策劃、行銷從業人員等人士；三是正在從事傳統行銷、網路行銷，包括微行銷的人士，還可以用於專業進修業配文行銷用書。
註：本書內容為簡體中文
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