玩轉電商:商業分析+運營推廣+營銷技巧+實戰案例

· 清華 Book 422 · 崧燁文化(崧博)
Ebook
345
Pages

About this ebook

本書全面揭秘了電商發展對團購行業、餐飲行業、娛樂傳媒、金融行業、旅遊行業、零售行業、服裝行業、農副行業等的影響,幫助讀者知曉賺錢的電商是如何運作的! 書中內容零基礎、全圖解,通過「9個行業應用挖掘+17章專題內容詳解+200多張圖片」,深度剖析了電商的商業分析、運營推廣、行銷技巧和實戰案例,讓您一書在手,輕鬆玩轉電商! 適合閱讀本書的讀者:一是從事宣傳、行銷、推廣的電商人員;二是各行業需要通過電商進行行銷的公司;三是新興創業的個體老闆、企業高管、商業大亨等人群;四是行銷專業的初學者或具有一定傳統行銷經驗且致力於提升自己行銷能力的人員;五是作為電商相關行銷公司或企業培訓的教材。

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