About this ebook
本書全面揭秘O2O平台構建、營銷定位、生活服務、社區服務、風險管理和未來應用，特別是對團購行業、餐飲行業、娛樂傳媒、企業管理、金融行業、酒店行業、旅遊行業、房產行業、零售行業、服裝行業、交通行業、農副行業等影響力大的行業領域進行剖析，幫助讀者知曉賺錢的O2O是這樣玩的！ 書中內容零基礎、全圖解，通過「12個行業應用挖掘＋15章專題內容詳解＋290多張圖片的圖解」，深度剖析了O2O的商業分析、運營推廣、營銷技巧和實戰案例！ 本書讀者對象：從事宣傳、營銷、推廣的O2O人員；需要通過O2O進行營銷的行業與公司；新興創業的個體老闆、企業高管、商業大亨、名人明星等；O2O相關營銷公司或大公司培訓、指導和溝通客戶的人員。
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