艾瑞克.喬幸斯瑟勒 (Erich Joachimsthaler)╱畢業於哈佛商學院與堪薩斯大學(University of Kansas),曾任教於美國南加州大學、西班牙巴塞隆納的高等企業研究中心(IESE),以及美國維吉尼亞大學達頓商學院,現為韋瓦第合夥公司(Vivaldi Partners)創辦人兼執行長,該公司為策略、創新與行銷顧問公司。喬幸斯瑟勒被公認是品牌策略和行銷領域的全球頂尖專家之一,於各大財經媒體上發表近60篇專文,並與大衛.艾克(David Aaker)合著有《品牌領導》(Brand Leadership)一書。
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