新時代的行銷戰略

· 飛翔時代
Ebook
183
Pages

About this ebook

�"品牌"包括兩方面含義:"品"指商品、物品種類、等級,固然也含有人的品格;"牌"是企業單位內自己產品或服務專用名稱,一個企業獲取競爭優勢,進占國際市場的"通靈法寶"即是企業品牌知名席的遠造,亦即品牌略的取勝。

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