先探投資週刊2051期

· 財金文化事業股份有限公司
Ebook
116
Pages

About this ebook

智財權對於企業來說是一項重要的無形資產,可以塑造強大的護城河,更可創造獲利。


全球娛樂霸主迪士尼可說是將IP發揮得淋漓盡致,旗下除了有家喻戶曉的米老鼠卡通人物之外,更透過併購漫威漫畫,囊括鋼鐵人、蜘蛛人、美國隊長等超過五千多個漫畫英雄的IP,讓迪士尼以IP為核心將事業版圖拓展至電影、電視、主題公園等。


目前國內影音文創、IC設計、線上遊戲與生技等產業中,有不少公司擁有相當可觀的IP,值得挖掘。


本期2051期的《先探投資週刊》將為大家詳細剖析IP產業這個點石成金的族群。 

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