農民闖市場實用行銷知識探討

· 華齡出版社
eBook
232
Pages

About this eBook

由於我國農民群體的特殊性,為了讓農民朋友能夠便於閱讀、理解和掌握相關行銷知識,本書在知識結構的安排上也不再遵循傳統行銷理論體系的編排慣例,除了盡可能抽去一些抽象的理論闡述之外,從實用性的角度出發,對農產品行銷知識的結構安排作了全新、有益的探索:站在顧客的立場上,從顧客、經營(農民)和產品價值傳遞的方向三者之間的關係上來安排本書的知識體系和內容。首先,闡述了現代農民闖市場必備的基本行銷深知;告訴讀者如何去瞭解顧客需要;知道了顧客的需要,這還不夠,更重要的是你必須想辦法滿足你的顧客需要;最後,還要告訴農民讀者如何通過瞭解顧客的需要去讓更多的人成為你的顧客。

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