About this eBook
About the author
原創作者簡介：
凱斯．麥法蘭 (Keith McFarland)╱畢業於美國培普丹大學（Pepperdine University），曾任該校商業與管理學院副院長，以及Collectech Systems和Nivo International兩家科技公司的執行長，現為顧問公司「麥法蘭策略夥伴」（McFarland Strategy Partners）創辦人，也是美國《商業週刊》網站專欄作家。「麥法蘭策略夥伴」公司曾經輔導過摩根士丹利（Morgan Stanley）、瑞士能源貿易商EGL、保德信金融集團（Prudential）等大型企業，也輔導過多家新興企業，如Vans鞋業和現場演唱餐廳「藍調之屋」（House of Blues）等。
凱斯．麥法蘭 (Keith McFarland)╱畢業於美國培普丹大學（
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