Dr Irfan Amir joined the Institute of Management Sciences (IMS) in January 2012 as Professor and Dean. His work experience spans over two decades. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS) first as Assistant Professor and then as Associate Professor. He has also worked for about one and a half years each at the University of Central Punjab and Superior University as dean of the faculty of management studies. Dr Amir teaches sales force management, services marketing, and business communication in the BBA, MBA and executive programmes. He has written or supervised over twenty case studies and thesis projects in the area of marketing. Several of these case studies have been published in renowned case research journals and marketing case books. Dr Amir has presented case studies and papers in a number of international conferences in the Far East, Europe and North America. He has consulted widely with the government, private organizations, and international organizations including the United Nations and International Labor Organization. His current research interests are in marketing of services, business communication, and creative writing.