This book takes you inside the minds of the world’s most effective innovators to answer these questions and more. In real stories from industries as diverse as healthcare, finance, technology, and telecommunications, business leaders reveal what it takes to bring new products and services to life. They weigh in on the big debates: how to design an innovative organization of diverse voices, how to protect and grow ideas so they succeed, and how to tune corporate radar to inspiration and turn the signals received into new value.
An essential resource for leaders, aspiring leaders and students of entrepreneurship, business management, HRM, technology and innovation management, and design thinking, the book enables the reader to:
Massimo Garbuio is a Senior Lecturer at the University of Sydney Business School, where he teaches and researches innovation, design thinking, and strategy.
Moritz Dressel is a consultant in Berlin, Germany. As part of his work with clients large and small, he has developed a reputation for being the go-to guy for companies seeking to become truly data-driven organizations and those that are serious about embarking on meaningful innovation journeys.