James Investment Research, Inc. prides itself on following seven guiding principles that inspire clients, students, and television and radio audiences to take a disciplined approach to investing. In the 7 Timeless Principles of Investing, youll learn how the principles may improve your chance of making smart investment decisions for years to come. Barry R. James, the firms president and CEO, explains that while the ideas may seem simple, theyre not easy to implement, which is why this book includes bonus guides, worksheets, and examples that will help you stay on the right track. Heres some of what youll learn: why investing never means gambling with your future; the hallmarks of a trustworthy money manager; how to winnow thousands of investment options into a successful portfolio; what to do if your investments lose value and when to take action. The simple guiding philosophy may help you avoid investment pitfalls and raise your chances for successeven when the financial markets go down. Filled with inspiring and funny quotes, written in straightforward prose, and filled with activities that reveal your investing style, this guidebook is essential reading for both new and seasoned investors.