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determining the success of products and services. However, with the rapid advancements in
technology, particularly artificial intelligence (AI), pricing models are undergoing a fundamental
shift. The emergence of AI-powered pricing systems offers businesses a powerful tool to optimize
their pricing strategies, adapt to market dynamics in real-time, and maximize profitability.
This book, authored by Sivaprasad Nadukuru and Aditya Dayal Tyagi, explores the transformative
potential of AI in pricing and its ability to reshape traditional business models. By combining
advanced machine learning algorithms, predictive analytics, and dynamic pricing techniques, AI
is enabling businesses to make smarter, data-driven decisions. AI-powered pricing systems can
now analyze vast amounts of market data, customer behavior, and competitor pricing in real-time
to deliver personalized and optimal pricing solutions that improve revenue, customer satisfaction,
and market competitiveness.
The authors bring a deep understanding of both AI technology and its practical application in
business, offering an insightful perspective on how organizations can implement intelligent pricing
models to stay ahead of the curve. Through a comprehensive exploration of case studies and
theoretical frameworks, this book provides a roadmap for businesses seeking to leverage AI to
transform their pricing strategies. It covers the essential aspects of AI-powered pricing, including
the use of data analytics, price elasticity models, and pricing automation, to deliver pricing
strategies that are not only effective but also adaptive to the changing needs of the market.
The work presented in this book aims to guide both industry professionals and academics in
navigating the complexities of AI-powered pricing and its implementation. It serves as a valuable
resource for anyone involved in pricing, marketing, and business strategy, and is an essential read
for those looking to harness the power of AI to drive their business forward.
Sivaprasad Nadukuru and Aditya Dayal Tyagi have crafted a thorough and insightful exploration
of how AI is revolutionizing pricing in the business world. Their expertise and research illuminate
the profound impact of AI-powered pricing models, offering readers the tools and knowledge
necessary to adopt intelligent pricing strategies in an increasingly competitive and data-driven
global market.
Authors
