Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

Norm Johnston

Sept 2015 · Springer

eBook

225

Pages

About this eBook

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

About the author

Laurent Burman Jeffrey Cole Jim Downing Curtis Hecht Jeffrey Roers Caspar Schlickum Vikesh Shah Nathan Summers Brian Wong

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