About this ebook
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
About the author
Dr Ade Oriade is Senior Lecturer in Tourism and Postgraduate Course Leader for MA International Hospitality Management and MA Event and Venue Management at the University of Wolverhampton. Ade teaches Tourism, Hospitality, and Research Methods modules in the Department of Marketing, Innovation, Leisure and Enterprise. Apart from academic roles, Ade has worked on a number of travel and tourism consultancy projects. His work continues to contribute to policy/decision making in the industry and socio-economic development of destinations. Ade holds a PhD in Tourism and Services Management. Ade is widely published in his research areas. His main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.
Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects. Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust. He is a Member of The Tourism Society and The Tourism Management Institute, and a fellow of the Higher Education Academy The Institute for Travel and Tourism Management (and a member of the ITT Education an Training Committee). Peter is a Principal Fellow of the Higher Education Academy
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