About this ebook
Are you looking to grow your e-commerce business and build a lasting competitive advantage?
This book offers proven e-commerce strategies and techniques to help you boost online sales, develop powerful online business capabilities, and stay ahead in today's competitive digital world.
Learn how to master digital marketing, optimize your e-commerce growth, and achieve long-term business success.
Ideal for entrepreneurs, online store owners, and anyone seeking to win in the e-commerce industry.
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The portfolio of three papers delves into the resource-based view (RBV) of competitive advantage within e-commerce capabilities. Research Paper 1 reviews competitive theories in e-commerce, contrasting external competitive forces with RBV theory, which posits that advantage stems from unique, valuable, and non-substitutable resources. The paper emphasizes the need for empirical validation of the RBV model's application to e-commerce. Research Paper 2 conducts an empirical study to determine if e-commerce capabilities contribute to firm-level performance, finding a significant positive correlation. It suggests that firms must cultivate hard-to-replicate capabilities for sustained advantage, rather than relying solely on technology or outsourcing. Research Paper 3 examines the correlation between e-commerce barriers and firm performance, revealing a significant negative impact on performance. It underscores the importance of simultaneously developing capabilities to mitigate competitive disadvantages. The findings align with theoretical models, highlighting the vulnerability of firms to durable disadvantages. Overall, the papers underscore the significance of e-commerce capabilities in achieving competitive advantage, emphasizing the need for firms to focus on developing and maintaining unique capabilities to thrive in the e-commerce landscape.
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About the author
Lawrence Zhu is a storyteller, academician, and entrepreneur with a deep commitment to preserving family legacies and cultural heritage.
His work gently uncovers themes of migration, resilience, and achievement, weaving personal stories into the larger tapestry of history. With a thoughtful blend of business insight and historical perspective, Lawrence reflects on how family experiences shape identity and offer enduring wisdom. His writing serves as a quiet reminder of the lasting ties between the past and the world we navigate today.
Visit him at drlawrencechu.com
