Sobre este e-book
This core textbook is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy. Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with and thus strengthen students' understanding of strategic management.
This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, this is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses.
New to this Edition:
- Fully revised and updated content throughout
- A new detailed introduction and conclusion which link together the ideas and different perspectives throughout the book
This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, this is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses.
New to this Edition:
- Fully revised and updated content throughout
- A new detailed introduction and conclusion which link together the ideas and different perspectives throughout the book
Sobre o autor
Véronique Ambrosini is Professor of Strategic Management at Monash University, Australia. Her research interests include the resource-based theory of the firm, tacit knowledge, organizational routines and competitive advantage. Véronique has had articles published in the Journal of Management Studies, British Journal of Management, European Management Journal and the Journal of General Management.
Mark Jenkins is Professor of Business Strategy at Cranfield School of Management, UK. His research interests focus on the areas of competitive strategy, knowledge and innovation. He has contributed to a number of books on strategic management issues and is on the editorial boards of Long Range Planning, Organization Studies and the European Journal of Marketing.
Mark Jenkins is Professor of Business Strategy at Cranfield School of Management, UK. His research interests focus on the areas of competitive strategy, knowledge and innovation. He has contributed to a number of books on strategic management issues and is on the editorial boards of Long Range Planning, Organization Studies and the European Journal of Marketing.
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