An American's Guide to Doing Business in Latin America: Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services

Lawrence W Tuller

febr. del 2008 · Venut per Simon and Schuster

Sobre aquest llibre

Did you know this?

• In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China.
• Latin America has more than 500 million consumers ready to buy U.S. manufactured goods.

Now is the time to enter this emerging new market-but doing business in Latin America is not always easy.

In An American's Guide to Doing Business in Latin America, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations.

Following Tuller's advice, you'll learn how to:

• Finance exports and direct investment
• Create advertising strategies
• Partner with Latin American companies

Latin America is ripe and ready for American business and investment. Are you ready to cash in?

This book includes detailed information on:
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela

Sobre l'autor

Lawrence W. Tuller has been active in international trade and business for more than thirty years. He has been president and general manager of Aeronca, Inc. and controller of the Wire and Cable Division of TRW. During the 1990s, Tuller was CEO and conference host for Latin America/Caribbean Productions, a company that gave seminars on doing business in the region. He is the author of twenty-seven books and holds a degree in economics from Harvard and an MBA from Wharton. He resides in Pennsylvania.