An Introductory Guide to Digital Marketing

Simplilearn

Δεκ 2019 · Simplilearn eBooks Βιβλίο 1 · IndraStra Global

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Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet. And, there are over 7 billion electronic devices connected to the internet now, making digital marketing more business-critical every day.

As technology advances rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting.

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Simplilearn, the world’s #1 Online Bootcamp, is a leader in digital skills training, focused on the emerging technologies that are transforming our world including data science, AI, project management, digital marketing, and more. The company has helped more than 1,000,000 professionals across 150 countries to upskill, get trained, and be prepared for the digital future. 

Debarghya Das is a Senior Graphic Designer at Simplilearn.