About this eBook
About the author
Prof. Frank Keuper holds the chair in business administration, especially convergence management and strategic management at Steinbeis University, Berlin. He is also academic head and director of the Sales & Service Research Center (partner of Telekom Shop Vertriebsgesellschaft mbH) and the T-Vertrieb Business School (partner of Telekom Deutschland GmbH).
Christian Oecking is Chairman of the Management Board at Siemens IT Solutions and Services GmbH.
Andreas Degenhardt is Head of Global Application Management at Siemens IT Solutions and Services GmbH.
Christian Oecking is Chairman of the Management Board at Siemens IT Solutions and Services GmbH.
Andreas Degenhardt is Head of Global Application Management at Siemens IT Solutions and Services GmbH.
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