As Stephen R. Covey points out in his introduction:
Kevin hall discovered the deeper power inherent in words after a fateful encounter with a wise shopkeeper in Vienna. When that led to an introduction to an esteemed etymologist residing in a senior home, hall embarked on a project that changed his life, and has since changed the lives of thousands of readers. Discover the eleven words—as well as the secret word—that when used correctly, can light your path to the lifelong success you deserve.