Flughafen Management

Walter de Gruyter
2
Free sample

Die Autoren geben in diesem Buch einen umfassenden Überblick der wesentlichen Teilbereiche des Flughafen Managements. Dabei wird in den einzelnen Kapiteln Grundlagen, Geschäftsmodelle, Non Aviation, Produktionsfaktoren, Marketing, Dienstleistungen am Flughafen und Steuerung auf die wichtigsten Inhalte eingegangen. Zur Veranschaulichung einzelner Unterkapitel dienen informative Fallbeispiele aus der Praxis, welche mit einer jeweils passenden Fragestellung zur Vertiefung des Sachverhalts beitragen sollen. Weitere Informationen unter flughafen-management.de Das Buch richtet sich an Studierende und Praktiker.
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Additional Information

Publisher
Walter de Gruyter
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Published on
Apr 19, 2012
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Pages
268
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ISBN
9783486709933
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Best For
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Language
German
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Genres
Business & Economics / Economics / General
Business & Economics / Industries / General
Business & Economics / Industries / Hospitality, Travel & Tourism
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Content Protection
This content is DRM protected.
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