BUSINESS ENTITY-RELATIONSHIP MODEL: FOR INNOVATION, ENTREPRENEURSHIP AND MANAGEMENT

ALBERTO GONZÁLEZ CARRASCO · LUIS MÜLLER HEIBERG

2017년 8월 · ALBERTO GONZALEZ CARRASCO & LUIS MÜLLER HEIBERG

eBook 정보

An entity-relationship approach to the business, a structured, systematic and intuitive business model of entities, relationships and key data for innovation, entrepreneurship and management. 

The Business Entity-Relationship Model (ERM) presented in this work enables:

- acquire a logical and interrelated view of the key elements of the business and its application in the processes of innovation, entrepreneurship and business management 

- provide a new definition of the business concept, represent all businesses generically, their specific types and any particular business 

- redefine innovation more broadly, generate ideas and increase innovation capacity

- tackle entrepreneurship with an integrated and interdependent vision of the key elements of the new business 

- plan, execute and control the business strategy against competitors in a sector of economic activity 

- identify the origin and understand the apparently complex, heterogeneous and abstract concepts used in business management and generate new key or strategic data in an organized and homogeneous form

The new model is based on the Entity-Relationship technique, which allows the representation of the real world by elements called entities and relationships that occur between them. In addition, new concepts called supra-entities, supra-relationships and supra-attributes to cover the diversity of situations and perspectives existing in reality are proposed.

저자 정보

Bachelor in Industrial Engineering and Master in Industrial Management from the Polytechnic University of Madrid, Master in Technological and Industrial Innovation Management from the Polytechnic University Business School (CEPADE).

He has developed his professional career in the areas of information systems design and development, planning and management, in the financial, railway material and aeronautic industrial sectors.

Bachelor in Economics and Business Administration from the Complutense University of Madrid, Master in Finance from Carlos III Universitiy of Madrid.

He has developed his professional career as an entrepreneur, consultant and executive in the financial, industrial, health, consumer electronics, education and internet sectors. He has been associate professor of finance and business administration at Carlos III University.