Becoming Bestsellers: John Grisham and Danielle Steel (Sample from Chapter 2 of THE BESTSELLER CODE)
Aga 2016 · Kuthengiswe ngu-St. Martin's Press
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This sneak peek teaser - featuring literary giants John Grisham and Danielle Steele - from Chapter 2 of The Bestseller Code, a groundbreaking book about what a computer algorithm can teach us about blockbuster books, stories, and reading, reveals the importance of topic and theme in bestselling fiction according to percentages assigned by what the authors refer to as the “bestseller-ometer.”
Although 55,000 novels are published every year, only about 200 hit the lists, a commercial success rate of less than half a percent. When the computer was asked to “blindly” select the most likely bestsellers out of 5,000 books published over the past thirty years based only on theme, it discovered two possible candidates: The Accident by Danielle Steel and The Associate by John Grisham.
The computer recognized quantifiable patterns in their seemingly opposite, but undeniably successful writing careers with legal thrillers and romance. In Chapter 2, Archer and Jockers analyze this data and divulge the most and least likely to best sell topics and themes in fiction with a human discussion of the “why” behind these results.
The Bestseller Code is a big-idea book about the relationship between creativity and technology. At heart it is a celebration of books for readers and writers—a compelling investigation into how successful writing works.
Although 55,000 novels are published every year, only about 200 hit the lists, a commercial success rate of less than half a percent. When the computer was asked to “blindly” select the most likely bestsellers out of 5,000 books published over the past thirty years based only on theme, it discovered two possible candidates: The Accident by Danielle Steel and The Associate by John Grisham.
The computer recognized quantifiable patterns in their seemingly opposite, but undeniably successful writing careers with legal thrillers and romance. In Chapter 2, Archer and Jockers analyze this data and divulge the most and least likely to best sell topics and themes in fiction with a human discussion of the “why” behind these results.
The Bestseller Code is a big-idea book about the relationship between creativity and technology. At heart it is a celebration of books for readers and writers—a compelling investigation into how successful writing works.
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JODIE ARCHER bought and edited books for Penguin UK before her doctoral program in English at Stanford University. After her PhD, she worked at Apple as their research lead on literature. She is now a full time writer.
MATTHEW L. JOCKERS is Susan J. Rosowski Associate Professor of English at the University of Nebraska-Lincoln where he teaches and directs the Nebraska Literary Lab. His text mining research has been profiled in the New York Times, LA Review of Books, The Sunday Times of London, and more.
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