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In recent years, work on what may broadly be described as 'behavioural economics' has expanded rapidly, and is now attracting the attention of leading figures in economics, such as Kenneth Arrow. Much of the work, however, has concentrated on particular aspects of individual and aggregate behaviour. The book attempts to construct a unified framework, showing both how behavioural variables form the basis of economic activity, and how behavioural and economic variables interact to determine individual and aggregate behaviour.
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JUDITH BAXTER is Senior Lecturer in Applied Linguistics at Aston University, UK. Her research interests are in the fields of gender and language, discourse analysis, classroom language, leadership language, identity and feminist post-structuralism. She is the author of Positioning Gender in Discourse: A Feminist Methodology (Palgrave, 2003), and The Language of Female Leadership (Palgrave 2010) as well as editor of Speaking Out: The Female Voice in Public Contexts (Palgrave 2006). She recently won an ESRC grant to research the subject of gender and leadership discourse.
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