We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy

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Named an Inc. Business Beach Read for Summer 2016! 

In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy

Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.”

With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.


From the Hardcover edition.
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About the author

Billee Howard is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Productions. Brandthropologie is a cutting-edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative, and passionate dialogues with target communities, while blazing a trail toward new models of artful, responsible, and sustainable business success. Mojo Risin, Brandthropologie’s small-batch production studio, creates custom branded immersive entertainment content for television on the web. Howard is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She began her career at age twenty-two as press secretary for the president of the Philippines, and subsequently worked at the world's largest PR firm, Weber Shandwick, handling global communications for clients including Samsung, PepsiCo, MasterCard, and All State.


From the Hardcover edition.
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Additional Information

Publisher
Penguin
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Published on
Dec 1, 2015
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Pages
208
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ISBN
9780698188495
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Language
English
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Genres
Business & Economics / Commerce
Business & Economics / Entrepreneurship
Business & Economics / International / Marketing
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. 

Here's what the Give Your Marketing a Digital Edge includes: 

Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? 

Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders.

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Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. 

Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level.

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Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally.

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