Dr. Bob Rotella was the director of sports psychology for twenty years at the University of Virginia, where his reputation grew as the person champions talked to about the mental aspects of their game. His client list includes Hall of Fame golfers like Pat Bradley, Tom Kite, and Nick Price as well as stars of the present, such as Darren Clarke, Keegan Bradley, Padraig Harrington, Graeme McDowell, Mark Wilson, and Rory Mcllroy. A writer for and consultant to Golf Digest, he lives in Virginia with his wife, Darlene.
David Leadbetter is the most recognized golf instructor in the history of the game. His new book, The A Swing, is his first for a decade and is an evolution of his swing theories that have successfully helped thousands of golfers globally. His tour players, whom he has coached over the years, have amassed 19 major golf championships. David has been prolific during his 30+ year career in producing books, videos, teaching aids that have inspired golfers of every level to reach their potential.
The A Swing - A stands for Alternative - is a simple way to swing the club, which follows biomechanically sound, scientific principles, and only requires minimal practice. The A Swing has been thoroughly tested with a wide range of players, from tour level to beginner, junior to senior, and the results overall have been nothing short of dramatic.
The A Swing is a way to develop a consistent, repetitive motion which will improve accuracy and distance, and is easy on the body. It will fix many of golf's common faults, and the book takes you through an easy, step-by-step approach. With over 200 illustrations, easy drills, and the 7-Minute Practice Plan, golfers now have the opportunity to play the way they've always dreamed of. Golf is a frustrating game, even for the top players, but the A Swing will make it easier and more fun. It could really change the way the game has been taught, which hasn't changed for years - it is not an exact method, and has leeway for individualism.
David is excited that the A Swing will help golfers the world over enjoy the game more. In essence, the A Swing is a shortcut to great golf. Whatever your level of play is now, whatever your goals, however you've been struggling with the game, the A Swing could change your golfing life.
In Attitude Is Everything, Keith offers an enlightening, inspiring, and practical guide for gaining control of your career and your life by ridding yourself of negative attitudinal baggage, building positive attitudes, and then turning them into actions to help you achieve your dreams.Keith's 10 steps for turning attitude into action:Understand the power of "attitude"Take control of your lifePractice self-awarenessReframe your bad attitudeFind your purpose and passionBe pre-activeDiscover how to motivate yourselfBuild supportive relationshipsSee changes as an opportunityLeave a lasting legacy
Keith developed his methods for putting attitudes into action in the real world of corporate America, and later, as a self-employed professional. He knows what works, and he knows how to help others create positive, empowering attitudes that will help you enjoy a more fulfilling and rewarding life!
This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include:
What impact does advertising have on consumer behavior? What causes this impact?
What are the psychological processes responsible for the effectiveness of advertising?
How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why?
How do new online and digital technologies affect consumer judgement and choice?
Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.