Tungkol sa ebook na ito
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Tungkol sa may-akda
ADRIAN ROOM - the Names Society PAMELA ROBERTSON - Interbrand CHRIS LIGHTFOOT - Interbrand RICHARD GERSTMAN - Gerstman & Meyers KATRIONA CAMPBELL - Interbrand SIMON MOTTRAM - Interbrand JANET FOGG - Markforce Associates VINCENT CARRATU - Carratu International ALEX BATCHELOR - Interbrand RAYMOND PERRIER - Interbrand ANDREW TAYLOR - Executive Vice President, McDonald's UK BILL TRAGOS - Chairman CEO, TBWA International JOHN MURRAY - Mars MICHAEL JARY - OC & C Strategy Consultants ANDREW WILEMAN - OC & C Strategy Consultants JOE POPE - ENZA DAVID CULLWICK - Ernst & Young JO KENNELLY - Ernst & Young ANDY MILLIGAN - Interbrand DAVID ANDREW - Interbrand Pacific ANDREW SETH - The Added Value Company
I-rate ang e-book na ito
Ipalaam sa amin ang iyong opinyon.
Impormasyon sa pagbabasa
Mga smartphone at tablet
I-install ang Google Play Books app para sa Android at iPad/iPhone. Awtomatiko itong nagsi-sync sa account mo at nagbibigay-daan sa iyong magbasa online o offline nasaan ka man.
Mga laptop at computer
Maaari kang makinig sa mga audiobook na binili sa Google Play gamit ang web browser ng iyong computer.
Mga eReader at iba pang mga device
Para magbasa tungkol sa mga e-ink device gaya ng mga Kobo eReader, kakailanganin mong mag-download ng file at ilipat ito sa iyong device. Sundin ang mga detalyadong tagubilin sa Help Center para mailipat ang mga file sa mga sinusuportahang eReader.
