Brands and Branding Geographies

Name: Brands and Branding Geographies
Rating: 4 (2 reviews)

Andy Pike

Jan 2011 · Edward Elgar Publishing

4.0

2 reviews

eBook

384

Pages

Eligible

About this eBook

'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interest

Ratings and reviews

4.0

2 reviews

About the author

Edited by Andy Pike, Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK

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