Brands and Branding Geographies

Andy Pike

2011년 1월 · Edward Elgar Publishing

eBook 정보

'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interest

저자 정보

Edited by Andy Pike, Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK