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Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture.
Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs.
Join the growing movement of product leaders embracing the Impact Mindset and unlock your team’s potential to make data-driven decisions that lead to impactful products that satisfy user needs and generate positive business outcomes.
THIS RESOURCE:
- Introduces a new digital product development philosophy focusing on behaviors changed by a feature.
- Provides a methodology for defining and creating novel, product-success metrics. Empowers readers to implement grassroots cultural change.
- Offers a collection of templates and guides to enable you to begin today!
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Connor Joyce is a Senior User Researcher at Microsoft and CEO of Desired Outcome Labs. He is a mixed-methods researcher, product builder, and behavioral scientist with experience at Deloitte, Twilio, and a collection of startups. Connor is a startup advisor, co-founder of the Applied Behavioral Science Association and a frequent contributor to numerous publications.
