Business Basics: The Skills You Need to Succeed (Collection)
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From finance to strategy, leadership to communication, these four outstanding books bring together the skills and best practices every manager and aspiring leader needs to succeed today! Jo Owen’s Mobile MBA distills years of MBA management theory into bite-size solutions for 101 critical business challenges. From start to finish, it focuses on what really works in practice, giving managers focused answers that can make them dramatically more effective, instantly. Next, in Even You Can Learn Statistics, Second Edition, David Levine and David Stephan teach you all the statistical techniques you’ll need for finance, quality, marketing, or any other business role—one easy step at a time! Simple, jargon-free explanations help you understand every technique…worked problems offer hands-on practice…detailed instructions help you get answers using tools you already have. In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities and demystifies accounting terms every decision-maker and investor should know. Finally, The Truth About Business Writing That Works shows how to gain a lifelong competitive advantage by becoming a great business writer. You’ll learn how to persuade more effectively in every format: emails, Web sites, presentations, proposals, resumes, grant proposals, even text messages! Step by step, you’ll learn how to plan and organize your content…make your point fast…tell your readers what’s in it for them…and get them to act!
From world-renowned leaders in management at all levels, including Jo Owen, David Levine, David Stephan, Robert Follett, Natalie Canavor, and Claire Meirowitz
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Jo Owen is a world-renowned corporate coach and speaker on leadership, tribes, global teams, and influence. Owen has launched four national charities, including Teach First, one of the UK’s top five graduate recruiters. He has built a business in Japan, created a bank, served as a partner at Accenture, and worked with 100+ leading organizations around the world. His other books include How to Lead, How to Manage, How to Influence, How to Sell, and Tribal Business School. David M. Levine, Ph.D., Professor Emeritus of Statistics and Computer Information Systems at Bernard M. Baruch College (CUNY), is an honored innovator in statistics education. His best-selling books include Statistics for Managers Using Microsoft Excel, Basic Business Statistics, Quality Management, and Six Sigma for Green Belts and Champions. David F. Stephan is an instructional designer who pioneered the classroom use of personal computers and is a leader in making Excel more accessible to statistics students. He has coauthored several books with David M. Levine. Robert Follett was formerly President of Follett Publishing Company and Vice Chairman of Follett Corporation. Natalie Canavor successfully launched four monthly national magazines for business and professional audiences and directed all communications for New York State’s largest educational agency, where she supervised hundreds of publications and advised leaders on PR strategy. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business, technology, and educational publications ranging from InformationWeek and InternetWeek to Office World News and EdTech for Higher Education; and for publishers including Forbes and The Wall Street Journal. She has managed projects and edited materials for IBM, Microsoft, HP, Intel, Cisco, and other leading companies.
