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In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel ? selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began ? called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
The audience for this book includes students, scholars, researchers and practitioners. Any currently engaged in the utilization and management of electronic commerce technologies will be interested in Business to Business Electronic Commerce to learn about the latest issues and challenges facing businesses throughout the world.
Müəllif haqqında
Merrill Warkentin is a professor of MIS at Mississippi State University. He has published over 125 research manuscripts, primarily in eCommerce, computer security management, and virtual team research, in books, proceedings, and journals such as MIS Quarterly, Decision Sciences, Decision Support Systems, Communications of the ACM, Communications of the AIS, Information Systems Journal, Journal of End User Computing, Journal of Global Information Management, and others. Professor Warkentin is the co-author or editor of four books, and is currently an associate editor of Information Resources Management Journal and Journal of Information Systems Security. Dr. Warkentin has served as a consultant to numerous organizations and has served as National Distinguished Lecturer for the Association for Computing Machinery (ACM). Previously, Dr. Warkentin held the Reisman Research Professorship at Northeastern University in Boston, where he was also the Director of MIS and E-Commerce programs. Professor Warkentin holds BA, MA, and Ph.D. degrees from the University of Nebraska-Lincoln. [Editor]
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