CLEP® Principles of Marketing Book + Online: Edition 6

James E. Finch · James R. Ogden · Denise T. Ogden · Anindya Chatterjee

lut 2013 · Research & Education Assoc.

Informacje o e-booku

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Our Book + Online prep gives you all the tools you need to make the most of your study time:

• Diagnostic exam: Pinpoint what you already know and what you need to study.
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• Glossary of key terms: Round out your prep with must-know vocabulary.

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O autorze

James Finch is the director of the M.B.A. program at the University of Wisconsin–La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University.

James Ogden is the chair of the Department of Marketing at Kutztown University in Kutztown, Pennsylvania. He has taught at Cedar Creek College, Central Michigan University, and the University of Northern Colorado. Dr. Ogden received his Ph.D. in College Student Personnel Administration from the University of Northern Colorado, and received his M.S. in Marketing from Colorado State University.

Denise Ogden is an assistant professor in Marketing/Business Administration at Penn State Lehigh Valley in Reading/Fogelsville, Pennsylvania. She has taught at Allentown College/DeSales University and Cedar Crest College. Dr. Ogden holds a Ph.D. in Business Administration from Temple University.

Anindya Chatterjee is an associate professor of Marketing at Slippery Rock University in Slippery Rock, Pennsylvania. He has taught at Temple University, from which he received a Ph.D. in Marketing.