Catalyst: Using personal chemistry to convert contacts into contracts

David Kean · Louisa Clarke

jul 2021 · Hachette UK

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Master the art of networking on your own terms

Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into something approachable and enjoyable.

For introverts, business development, prospecting and networking can feel intimidating, but it doesn't have to be. You don't need to be someone who works the room but someone who builds genuine relationships. Louisa Clarke and David Kean have built successful businesses doing just that - creating authentic connections and turning them into lasting business opportunities and even friendships.

Packed with illustrative anecdotes, hard-won wisdom and a step-by-step methodology, Networking for Introverts shows you how to build meaningful relationships, find new clients and grow your business - all without pretending to be someone you're not.

If you need more clients to buy your services and you're not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. It won't make it effortless, but it does make it easy.

'A manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Networking for Introverts is brimming with great advice and inspiration' - Annette King, CEO Publicis Groupe UK

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David Kean (Author)
David Kean is an entrepreneur, keynote speaker and writer. He specialises in business development and communication and was described by British Airways Business Life magazine as 'the best pitch coach around'. He advises many boards and CEOs and has been a visiting speaker at Warwick and Durham Business Schools. He teaches creative writing to children at the Ahead Creative School and the art of persuasion at the business writing school, Forthwrite, he set up with a top journalist and editor. He is married to a Russian and has four children.

Louisa Clarke (Author)
Louisa Clarke works with leaders and high performing teams for some of the world's best companies. An experienced facilitator and qualified coach with an outstanding new business track record, Louisa is a Partner at The Caffeine Partnership - a strategic consultancy that delivers brand-led growth. She regularly coaches, consults and trains on how to improve personal impact & influence, prospect for new business more effectively, pitch to win and how to grow more business from your existing clients. A former Great Britain junior international rower and current masters rower, she brings a competitive track record to motivate people under pressure, understanding the power of teamwork and what's required to win.