The Social Employee: How Great Companies Make Social Media Work

· McGraw Hill Professional
4.0
5 reviews
Ebook
288
Pages

About this ebook

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE

Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom

"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand

"Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing

"Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management

"This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review

"The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

4.0
5 reviews
A Google user
April 8, 2015
The Social Employee draws on actual strategies from the world’s largest and smartest companies to create an understanding of social culture. Cheryl Burgess and Mark Burgess show how employees can be empowered in the workplace and transformed into a social employee. When done correctly, a social employee within a social culture creates a connected environment that allows them to function effectively.
1 person found this review helpful
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Richard Wolff
February 6, 2015
This book explains WHY you benefit from becoming a Social Employee or Executive. I recommend this book 100%.
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Anil Das
May 12, 2021
AÀA BOSS NETWORK
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About the author

CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocusmarketing.com

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