Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom
"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand
"Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing
"Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management
"This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review
"The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules
CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocusmarketing.com
"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it.
30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating results
By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
—Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook
“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
—Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple
“The Power of Visual Storytelling is the new marketing bible!”
—Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel
“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
—Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
About the Book
In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.”
Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.
Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.
Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:Manage your company’s online reputation Set internal policies on the proper use of social media Build "rivers" of information to outsmart the competition Implement social tools internally to support virtual teams Forecast the next trends in social media
Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:Key Terms: Clear definitions of concepts and jargon Smart Managing: Tactics and strategies for managing social media in the workplace Tricks of the Trade: Insider tips for getting the most out of social media Mistake Proofing: Common pitfalls and how to avoid them Caution: Warning signs to keep an eye out for For Example: Stories and insights from the front lines of social media management Tools: Specific procedures, tactics, and hands-on techniques
What makes us think we can rely on all this technology? What keeps it together today, and how might it work tomorrow? Will we know how to build the next generation—or will we be lulled into a stupor of dependence brought about by its conveniences?
In this book, Mark Burgess focuses on the impact of computers and information on our modern infrastructure by taking you from the roots of science to the principles behind system operation and design. To shape the future of technology, we need to understand how it works—or else what we don’t understand will end up shaping us.
This book explores this subject in three parts:Part I, Stability: describes the fundamentals of predictability, and why we have to give up the idea of control in its classical meaningPart II, Certainty: describes the science of what we can know, when we don’t control everything, and how we make the best of life with only imperfect informationPart III, Promises: explains how the concepts of stability and certainty may be combined to approach information infrastructure as a new kind of virtual material, restoring a continuity to human-computer systems so that society can rely on them.
Not exactly what you'd expect to hear from a communication expert, but these counterintuitive strategies are precisely what we need to interact productively and meaningfully in today's digital world. Our overreliance on quick, cheap, and easy means of "staying connected" is eroding our communication skills. Speed steamrolls thoughtfulness; self-expression trumps restraint. Errors and misunderstandings increase. And our relationships suffer.
With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication.
"Only Geoffrey Tumlin could write a book about a serious problem--our mounting communication deficiencies--and make me laugh and learn all the way through it. Witty, smart, and 100 percent accurate, Stop Talking, Start Communicating points the way to a better conversational future." -- Tina Morris, managing director at Standard & Poor's
"An elegantly analytical, accessible, and enjoyable guide to improving interpersonal communication, Stop Talking, Start Communicating is a key resource for anyone who wants to be a difference-making leader, manager, or team member." -- Eduardo Sanchez, deputy chief medical officer of the American Heart Association
Such principles are the subject of Promise Theory, and the focus of this insightful book. The goal of Promise Theory is to reveal the behavior of a whole from the sum of its parts, taking the viewpoint of the parts rather than the whole. In other words, it is a bottom-up, constructionist view of the world. Start Thinking in Promises and find out why this discipline works for documenting system behaviors from the bottom-up.
“[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.”
—from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People
“The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.”
—Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul®
The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to:Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive