My Life in Advertising and Scientific Advertising

Name: My Life in Advertising and Scientific Advertising
Rating: 5 (5 reviews)

Claude Hopkins

Feb 1966 · McGraw Hill Professional

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335

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About this ebook

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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