Click: What We Do Online and Why It Matters

Bill Tancer

ene 2013 · HarperCollins UK

Acerca de este libro electrónico

In one short decade, the internet has become a critical part of our everyday lives. In this timely new book, internet data analysis expert Bill Tancer makes sense of why this is, and reveals what our internet usage says about us and our future ... because asking people what they do is never as reliable as watching what they do.

• Did the online community really "create" the Arctic Monkeys?
• Can we really predict the next winner of Strictly Come Dancing?
• Who are the new winners and losers in the world of MySpace, YouTube, Facebook and online poker?

In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the web, navigate to sites and search for information; he describes in unmatched detail explanations about our lives, our interests, our thoughts, our fears and our dreams.

As online directories replace the yellow pages, search engines replace traditional research and news sites replace newsprint, we live in an age in which we've come to rely tremendously on the internet for many purposes. Through our usage, we leave behind an amazing trail of information about ourselves – our "clickstream" – and the direction in which we are headed that Click exposes and explains here for the first time.

Acerca del autor

Bill Tancer is the General Manager of Global Research at Hitwise, a US-based online competitive intelligence company. In addition to his weekly column, 'The Science of Search', on Time.com, Tancer has been interviewed and quoted widely in the press including the Wall Street Journal, the New York Times, USA Today, Business Week and Forbes Online. He has an extensive and ongoing speaking schedule with over 20 major talks a year, including a keynote address at Web 2.0 Expo.