MITSURU KODAMA is Professor of Innovation and Technology Management at the College of Commerce and Graduate School of Business Administration, Nihon University, Japan. Prior to joining the University, he worked in marketing and as a planning engineer at NTT and NTT DoCoMo in Japan. He holds a Ph.D. in electrical engineering from Waseda University, Japan, and has written eight books in English and over eighty refereed papers on business and management topics. He has received R&D 100 Awards in USA.