Dr C Bhaktavatsala Rao holds a PhD in Industrial Management and an MTech in Industrial Engineering, both from the Indian Institute of Technology Madras, Chennai, and a BE in Mechanical Engineering from Sri Venkateswara University, Tirupati. Dr C B Rao has over forty-two years of diversified experience in strategic and operational leadership of large, reputed companies, including global MNCs, in India. He has led these companies on paths of rapid growth and value creation. A business leader with deep roots in pharmaceutical and automobile industries and a strong grasp over all functional domains, he has undertaken several growth-driving and value-building integration and diversification initiatives for these companies. He is a prolific writer with over 130 publications in economic and business dailies and refereed journals to his credit. His management blog, Strategy Musings at cbrao2008.blogspot.com, features regular articles on different aspects of strategy and leadership. Leadercrest Academy was established by Dr Rao, to leverage his knowledge and experience in collaboration with other experts, as a world-class institution for leadership development, competitive strategy and corporate governance that would enable business and industrial excellence. Leadercrest is committed to publishing books and reading materials to support its objectives. Dr C B Rao recently authored two books, From Start-up to Ramp-up: Indian Insights and Global Context and Technology and Competitive Strategy: Perspectives for Innovators, Differentiators and Followers, which have received critical acclaim. Both books were published under the Leadercrest banner with Notion Press.