Concise Introduction to Sport Marketing

T. B. Cornwell · Steffen Jahn

jul 2023 · Edward Elgar Publishing

Acerca de este libro electrónico

This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Acerca del autor

T. Bettina Cornwell, Professor of Marketing and Philip H. Knight Chair, University of Oregon, Eugene, US and Steffen Jahn, interim Professor of Marketing and Innovation, School of Economics and Business, Martin Luther University Halle-Wittenberg, Germany