Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

· Sourcebooks, Inc.
eBook
158
Pages
Eligible

About this eBook

Master the strategies for successful copywriting

Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience.

What sets this copywriter's handbook apart from other copywriting books:

  • Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.
  • Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned.
  • But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more.

Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.

About the author

Nicki Krawczyk is a copywriter with 15+ years of experience writing for Fortune 500 companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters via her website, FilthyRichWriter.com, and her Comprehensive Copywriting Academy.

Rate this eBook

Tell us what you think.

Reading information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Centre instructions to transfer the files to supported eReaders.