O ovoj e-knjizi
Corporate Denial confronts head on everything that anybody who has ever worked in a company goes home and moans about, and helps do something about it.
The vast majority of companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless. Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. This is a manifesto for action for those who are just interested in the pursuit of good business. Read it and lead your organization out of denial.
Corporate Denial comes with its very own antidote, Codenial, to relieve the pressures and pains of working. Codenial (tm) provides:
- Fast relief from the etiquette of inaction
- Treats meaningless corporate values
- Alleviates lost purpose and low corporate libido
- Restores sanity and clears up confusion
- Provokes effective communication
Ocjene i recenzije
O autoru
Will Murray was formerly a Head of Marketing at BT and then Director of Marketing at Ernst and Young. He now runs WJM Business Relationships and is a partner in The Business Brief. His previous books include Brand Storm (FT Prentice Hall) and Hey You (Momentum), Over the last twenty years Will and his colleagues have worked with many leading brands including: BA, GSK, Orange, Buckingham Palace, RWE Innogy and Fujitsu.
