LinkedIn for Local and Small Business Owners

Courtney Engle Robertson
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Local and Small Business Owner's Guide to LinkedIn: If you are ready to expand your online presence and attract new local customers, it is time to get started with LinkedIn. With this book, you will complete your profile and company page, find your ideal clients, and build your own network of referrals. 

This book will guide you through the process of how to sign up for a LinkedIn account, as well as walk you through creating your strategy for expanding your presence. Inside you will find: 

* Getting your LinkedIn profile found 
* Showcasing your business, products, and services 
* Asking for and providing recommendations 
* Participating in groups that get you noticed 
* Standing out with skills and endorsements 
* Making a dynamic profile with multimedia 
* Organizing your Background Summary to be read quickly 
* Backing up your profile to prevent disasters 
* Adding elements to your website to connect with your community 
* Positioning yourself and your business as the authority in your industry 
* Planning your activity updates to stay front of mind with your connections 
* Advertising with LinkedIn to reach exactly the right audience for you 
* Finding your existing connections on LinkedIn 
* Hiring job seekers 
* Finding jobs as comparison rates 
* Interacting with others based upon your specific intentions 
* Referring business to others 
* Avoiding common mistakes 

If you've been frustrated with the "How-To's", this is your guide to getting through all the basics and really ramping up to a stellar profile. It is loaded with images to help you with each step of the process. By walking you through each step of the process, this book will keep you focused on what matters most within LinkedIn. 

If you have a profile already but haven't made much use of it, consider this book as a way to evaluate your profile. Learn what areas that you need to expand or how to reword sections to get noticed. 

By building your LinkedIn presence, you will attract new business and position yourself as the expert in your field.
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About the author

Courtney Engle Robertson is a digital media strategist who focuses on helping small business owners reach their local community.

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Additional Information

Courtney Engle Robertson
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Published on
Jan 6, 2014
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Best For
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Business & Economics / E-Commerce / Auctions & Small Business
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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 Table of Contents 
How to Develop New Products 
MP4 Video for Online Delivery 
How to Get Funding for your Product Development and Marketing 
How to Find a Market for Your Products 
Finding a hot market 
Ask the market what they want 
Develop or find a product and sell it to them 
How to Sell Your Products Online 
How to Conduct Market Testing 
Selling digital products 
Selling through Affiliates 
How to Develop Your Products Website 
How to Generate Traffic to Your Products Website 
How to Tap into Popular Traffic Sources 
Buying an already existing website or URL 
How to Outsource Your Common Tasks 
How to Market Your Products Website 
Targeted Traffic 
SEO Marketing 
Press Releases 
SEO Articles 
Online Directories 
Auxiliary Sites 
Blogs and Forums 
Site Mechanics 
Site Structure 
Content value 
Do you solve the problem? 
Call To Action – CTA 
Online Marketing Campaigns 
Email Marketing 
Use of Classified ads 
Use of Social Media 
Placing your products on online stores 
Weekly promotional campaigns 
Automated promotion 
About the Author 


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