Crack the Marketing Case and Interview Like A CMO

Nitish Rai Gupta

thg 10 2016 · Bloomsbury Publishing

Giới thiệu về sách điện tử này

Crack the marketing case and interview like a CMO' is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical).
It leverages Nitish's and the cmofactory.com team's extensive marketing experience (in more than 20 countries building brands for P&G, Coke, Yum etc) to cull out the first principles that can be used to approach any marketing situation or problem you are faced with. The principles listed in the book are simple & logical and can be readily used for any industry/category type.
The book is a fantastic tool to gain perspective on what a Chief Marketing Officer looks for and it systematically goes about helping you develop and showcase those very skills. The frameworks and tools discussed in this book have been used to train thousands of students across all IIMs & top B-Schools and have got rave reviews unanimously

Giới thiệu tác giả

Nitish Gupta is a seasoned Chief Marketing Officer with close to 15 years of experience handling brands in more than 20 countries. Post MBA from IIM Calcutta, he started working for P&G. His last assignment was with Burger King as their Chief Marketing Officer. He has also authored multiple books on brand management and shopper marketing.
Nitish has also been associated with CMOfactory.com in helping train students and corporate clients on different aspects of marketing leadership. CMOFactory workshops and training sessions have been extremely well received across top b-schools and among companies with average overall rating of 4.7 out of 5. As part of CMOfactory.com, Nitish has also been consulting with brands and start-ups on their marketing plans and strategy to help them grow exponentially