Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business

David Morey · Eugene Burger · John E. McLaughlin

2018年5月 · Mango Media Inc.

关于此电子书

Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations.

Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace.

In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition.

"The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied

作者简介

In addition to his work as vice chairman of Core Strategy Group, David Morey is chairman and founder of DMG Global. He is one of America's leading strategic consultants--and one of its most sought-after speakers. Morey has worked with some of the world's top business leaders, and advised five Noble Peace Prize winners and 16 winning global presidential campaigns, including Barack Obama's. His corporate clients include GE, Verizon, Pepsi, Mars, McDonald's, Microsoft, Nike, P&G, Disney, Visa, The Coca-Cola Company, TPG, American Express, NBC, and Samsung. Eugene Burger was one of magic's legendary performers, philosophers, and teachers. The author of fifteen bestselling books on magic, Burger was called by Magic magazine ""one of the 100 most influential magicians of the 20th century."" He won many international accolades, including four awards from Hollywood's legendary Magic Castle. John E. McLaughlin was deputy director and acting director of the Central Intelligence Agency from 2000 to 2004, capping a thirty-two-year career in intelligence. He is a highly accomplished magician, performer, and speaker, focusing on foreign affairs and the application of magic principles to intelligence, business, and leadership.